In October, Birchbox became Blissim. To introduce this new beauty box, I wanted to do a Blissim unboxing I received.
Birchbox becomes Blissim
From the 1st October, Birchbox has changed its name in France : welcome to Blissim. As a reminder, it was the American group Birchbox which seized the French start-up JolieBox at the end of 2012. It was in 2020 that its two founders bought it.
Indeed, integrating JolieBox was completely logical for Birchbox, which saw itself, by this operation, offer on a plate the French and Spanish markets – where it was, at the time, not established. However, this association did not allow the two protagonists to find their account. The European market is not the American market.
In order to expand its position on the French market, Blissim is banking on its 300 partner brands, some of which are exclusive to it.
Why to choose Blissim ?
This beauty box offers a non-binding subscription at €13.90/month. The price is intended to be accessible to the greatest number.
This box offers a selection of tailor-made products :
- with products adapted to your beauty profile : you fill in your beauty profile and Blissim will select 5 products each month from a selection of about 20 products. In each box, you will have 3 products in normal size + 2 miniatures.
- advice from Blissim beauty experts in order to make the best use of the products.
- preferential prices on the shop : with the subscription, you benefit from a 15% discount all the time in order to redeem your favorites discovered in the box.
October 2020 Blissim Unboxing
In the box for the month of October, you will find both face skincare, hair care and makeup – in addition to an accessory.
Here are the brands present in my personalized selection :
LA ROCHE POSAY – Oil Infused Micellar Water
BLOOMY – Softening Lip Gloss (Pink Ladies)
MAYY – Duo blush/highlighter palette (Natural Pink)
DAILY CONCEPTS – Headband
BUMBLE & BUMBLE – Heat/UV Protective Primer
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